HOUGE.CO

MANAGE LIFE SOCIAL WEBSITE AND SMM CASE STUDY

Increasing direct private investment to $2M in 6 months through social media outreach.

ManageLife needed a fast paced social media marketing strategy to capture the interest of investors in the niche for their emerging concept

The result: $5.7M in 11 weeks, double the expected results in a third of the time.

We created their entire website, web system and took over their social media accounts to lead the campaigns.

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The Challenge

Manage Life struggled to establish a working strategy to acquire and convert leads

Poor social media strategy

Manage Life was struggling with their marketing strategy. They hadn’t properly understood the essence of their target audience. Their message was diluted and spread across multiple platforms with little to no engagement.

No conversion funnel

Manage Life didn’t have a system to convert the leads that they did get. No funnel was established to direct the most effort to the most qualified leads. Ultimately wasting the sales team’s time in fruitless investor calls and flopping events.

Stock website

Their website had all the looks of a paid wordpress theme. And that’s exactly what it was, because of this, they failed to stand out. It just looked like another crypto-scam with a website thrown together in a couple of days and no actual product.

The Solution

We created a New Website & Web System, Social Marketing Strategy & Digital Conversion Funnel

Some of our deliverables included:

Website & Web System Redesign

We completely revamped their website and created the base underlying system for their product. Now they had an actual marketplace, and a real product to showcase to investors beyond their unique idea.

Social Media Marketing Campaign

We eliminated the clutter and focused on one platform. They didn’t have the resources to market everywhere effectively, so we targeted all of our efforts on one platform where lead conversion was the highest.

Conversion Funnel Redesign

We automated the process of weeding out unqualified investors by sectioning the application process into a sequential format, allowing only the most qualified, hot leads to meet with the technical team at Manage Life. This allowed the small leadership team to focus their efforts on refining their pitch and creating the best possible product presentations for live events.

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The Results

With a 6 month timeline, HuoGe delivered 3x the expected results in just 11 weeks.

We obtained

$0.0 M

in direct investment for Manage Life from qualified leads.

We exploded their niche presence

0 %

Post engagement and visibility went from several hundred views before we started the campaign to several tends of thousands of views and hundreds of likes, comments and direct website traffic in just over 2 months.

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